Brand strategy
Brand strategy defines who your business is for, what makes it different and how it should speak, so every design and marketing decision afterwards has a clear direction.
What’s included
- Audience and competitor review
- Positioning statement and value proposition
- Brand personality and tone of voice
- Key messages for the website and campaigns
- A short strategy document to brief designers and writers
How it works
- Workshop: Discuss goals, customers and what sets the business apart.
- Research: Review competitors and how customers compare options.
- Strategy: Write positioning, personality and messaging for approval.
Frequently asked questions
Do I need strategy before a logo?
It helps. A logo designed without an agreed direction is harder to judge and often needs more revisions.
Is this useful for an existing brand?
Yes. Many businesses use strategy work to realign their messaging before a website redesign.
Pricing
Tell us what you need. We scope the work and send a quote that separates the project fee from any ongoing services or third-party costs.