Analytics, pixel and conversion tracking setup
Accurate tracking shows which campaigns bring leads and sales. Oktovio sets up Google Analytics 4, Google Tag Manager, the Meta Pixel with Conversions API, TikTok and Snapchat pixels and Google Ads conversions, without slowing your website down.
Platforms we set up
Google Analytics 4 and Google Tag Manager · Google Ads conversion tracking and enhanced conversions · Meta Pixel and Conversions API (server-side) · TikTok Pixel and Events API · Snapchat Pixel and Conversions API · Microsoft Clarity · LinkedIn Insight Tag.
What’s included
- Tracking plan: which events matter to your business
- Tag Manager container and GA4 configuration
- Meta, TikTok and Snapchat pixels with server-side events where supported
- Conversion events for forms, WhatsApp clicks, calls, checkouts and purchases
- Consent banner and Consent Mode v2
- Testing and a short handover document
How it works
- Plan: List the actions you want to measure and the platforms you advertise on.
- Implement: Install tags, pixels and server-side events through Tag Manager.
- Test: Verify every event in each platform’s debugging tools.
- Hand over: Document what is tracked and where to find it.
Frequently asked questions
Will tracking slow down my website?
Tags are loaded through Tag Manager and can be delayed until the visitor interacts, which keeps page speed high.
Why use the Conversions API as well as the pixel?
Browsers and ad blockers stop some pixel events. Sending key events from the server as well improves measurement accuracy.
Can you fix tracking someone else set up?
Yes. A tracking audit finds duplicate, missing or broken events before fixing them.
Pricing
Tell us what you need. We scope the work and send a quote that separates the project fee from any ongoing services or third-party costs.