Website and ecommerce terms
Plain explanations of terms you may encounter when planning a website.
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CMS: A content management system used to manage website content.
Responsive design: A layout approach that adapts the page to different screen sizes.
UI: The interface elements through which a person uses a website or app.
UX: The overall experience of using a product or service to complete a task.
Ecommerce: Selling products or services through an online store.
Payment gateway integration: Connecting an agreed payment service to the website or app.
SEO: Work to improve how useful website content can be discovered and understood in organic search.
PPC: Pay-per-click advertising, where a campaign can be charged for clicks under the platform’s pricing model.
Hosting: The computing environment that makes a website available.
Migration: Moving agreed content, data or functionality between systems.
Integration: A connection between systems that supports an agreed exchange of data or function.